Farmers’ Market Magic in Piedmont: “I Mercati” Not to Miss
/by: Amanda
Local Flavors, Old Traditions & Seasonal Delights
There’s something magical about wandering through a Piedmontese farmers’ market. I love catching the smell of ripe peaches, hearing the voices of nonni haggling over their lunch plans, and seeing the seasons shift through the produce on offer. These local markets — i mercati — are more than shopping spots; they’re a window into everyday life in this beautiful wine region.
Whether you’re here for a wine tour or a slow-paced food experience, don’t miss the chance to explore one. Here’s a day-by-day guide to some of my favorite weekly markets across Piedmont, especially in the Langhe and Roero.
Monday Markets in Piedmont
Mango – Piazza XX Settembre / Via G. Marconi
A tiny medieval town with a charming, simple market. Basics only, but the setting is special — especially when the Moscato d’Asti Enoteca is open at the castle.La Morra – Piazza Vittorio Emanuele
Start your week with this classic market offering fresh produce and pantry staples, right in the heart of Barolo country.Monforte d’Alba – Piazza Mons. Dallorto
A small, curated market — perfect for grabbing essentials before a winery visit.
Tuesday Markets in Piedmont
Alba – Piazza Cagnasso
A smaller, pared-down version of the famous Saturday market. Limited selection but useful if you’re in a rush.Canale – Spread across multiple squares
This market operates daily for restaurants, but on Tuesdays it’s fully open to the public all day. A lively and sprawling option with great local energy.Canelli – Piazza Gancia & Piazza Zoppa
One of the most versatile markets around. Fresh produce, cheese, poultry, fish — you’ll leave with a full basket and a full heart.
Wednesday Markets
Bra – Piazza XX Settembre & Corso Garibaldi
A bustling market with a great mix of vendors, from produce to local products. Bra is a Slow Food town — and it shows.Neive – Piazza Garibaldi
Small but mighty: excellent cheese, fruit, veg, and yes, even rotisserie chicken if you’re lucky.
Thursday Markets
Alba – Piazza Cagnasso
Another midweek version of Alba’s Saturday market. Limited, but convenient.Castagnole delle Lanze – Piazza San Bartolomeo & Via Roma
A seafood lover’s dream. The fish stand is the star here — daily catch, cleaned on request, and super fresh. Also they have one of my favorite vegetable growers with over 25 different varieties of apples. One of my favorite markets to visit.
Friday Markets
Bra – Piazza XX Settembre, Corso Garibaldi & Piazza Carlo Alberto
Worth the trip — and near one of my favorite cheese shops: Giolito (Via Montegrappa 6), where you can even book cheese tastings.Murazzano – Piazza Cerrina & Piazza Umberto I
In the heart of Alta Langa, home to Murazzano D.O.P. cheese. Small, local, and deliciously authentic.Canelli – Piazza Gancia, Piazza Zoppa & Viale Indipendenza
Great diversity of vendors and products — seafood, cheese, seasonal vegetables, and even some interesting odds and ends. This is another one of my favorite markets to visit!
Saturday Markets: The Big Day
Alba – Centro Storico
The most famous market in the area. Don’t miss the Mercato della Terra in Piazza San Giovanni, featuring organic and hyper-local specialties. One of my favorite markets, you can find everything here and make sure to give yourself some time as there is so much to see!Asti – Piazza Alfieri, Campo Palio & Piazza Libertà
A massive market held in three locations. You’ll find everything from fresh produce to antiques and collectibles.Mondovì – Piazza Ellero
A broad selection of farm-fresh vegetables, artisan cheese, bread, and local salumi. A true taste of tradition.Saluzzo – Via Don Soleri & the historic center
One of my favorite towns near the Alps. With its charming streets, great food scene, and now a lively market, it’s the perfect Saturday destination.
Why Visit a Local Market in Piedmont?
Besides the fresh ingredients and vibrant atmosphere, markets are one of the best ways to understand the rhythm of local life. If you want to cook like a local, eat like a local — and shop like a local.
Whether you’re here for the Nebbiolo, Barolo, Barbaresco, or just looking for a slice of real Italy, don’t skip the market experience.