Thinking of Touring Alba? Here’s What Not to Miss in Piedmont’s Wine Capital
/by: Amanda
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Alba, a gem nestled in the rolling hills of Piedmont’s Langhe region, is more than just the heart of Barolo and Barbaresco wine country. From ancient towers and truffle festivals to Nutella factories and lively local markets, this small city offers a perfect blend of history, gastronomy, and charm. If you’re planning a visit, here’s everything you shouldn’t miss — from things to do in Alba to the best places to eat.
1. Discover Alba’s Medieval History and Towers
As you drive through the Langhe hills into Alba, you’ll spot the skyline dotted with medieval towers — reminders of the city’s 14th and 15th-century past. Once known as the “City of a Hundred Towers,” many were destroyed in wars and invasions, including during the barbarian attacks following the fall of the Western Roman Empire.
Today, Alba is part of the UNESCO World Heritage Site that includes the Vineyard Landscape of Piedmont. The city remains a central hub for exploring Barolo and Barbaresco wineries, making it a must-visit on any Piedmont wine tour.
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2. Experience the Alba White Truffle Festival (Fiera del Tartufo Bianco)
Every October, Alba hosts the world-famous White Truffle Festival, attracting food lovers, chefs, and collectors from around the globe. A highlight is the International Truffle Auction, where the largest and finest truffles found in the region are auctioned for impressive sums.
Don’t miss the Palio degli Asini — Alba’s quirky take on the traditional Palio race from Siena. In true Piemontese fashion, the race uses donkeys instead of horses, adding a humorous and unforgettable twist to this medieval tradition.
3. Smell Chocolate in the Streets – The Ferrero Factory
Did you know Alba is the birthplace of Nutella? The city is home to the Ferrero factory, employing over 4,000 people and churning out chocolate hazelnut products enjoyed worldwide. On roasting days (usually four times a week), the scent of chocolate fills the air — making your stroll through town even sweeter.
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4. Shop the Weekly Farmers Markets in Alba
Saturday morning is the best time to experience Alba like a local. The city comes alive with its largest weekly farmers market, stretching across:
Via Maestra and Via Cavour
Piazza Savona, Piazza Duomo, Piazza San Giovanni, Piazza Cagnasso
Don’t miss Piazza Pertinace, where the Mercato della Terra takes place — an open-air Slow Food market featuring local, organic producers. If you’re looking for hazelnuts, fresh cheese, or seasonal produce, this is the place to go.
5. Where to Eat in Alba: Best Restaurants and Local Food Experiences
Piazza Duomo (3 Michelin Stars)
One of Italy’s top dining experiences. Chef Enrico Crippa’s inventive cuisine earned the restaurant a spot on The World’s 50 Best Restaurants list. Book early via their official website.
Osteria dell’Arco
A Slow Food restaurant serving classic Piemontese dishes. Don’t miss the carne cruda or the tajarin pasta with 40 egg yolks. Closed Sundays. Website here.
La Libera
An elegant but unpretentious modern trattoria that perfectly blends creativity with local tradition. The wine list is extensive, with an excellent Barolo and Barbaresco selection, and the menu features refined takes on Piemontese classics. Try the agnolotti or their perfectly cooked meats. More details here.
Malpensanti
A newer addition to Alba’s culinary scene, Malpensanti brings a fresh and bold energy to the table. The kitchen leans toward seasonal innovation with regional roots, and the decor strikes a balance between rustic and modern. It’s a great place for a stylish dinner that still feels authentically local. Find them on Instagram @malpensanti.alba.
Osteria del Vicoletto
A cozy, affordable spot with simple and delicious dishes. Located at Via Barter 6, Alba. Open for dinner only. Phone: +39 0173 363196.
6. Things to Do in Alba (Besides Eating and Drinking)
Stroll Via Maestra
This pedestrian-only street is lined with boutique shops, artisanal gelaterias, and cozy cafés. A great place to pick up local wines, cheese, or handmade products.
Visit the Duomo di Alba (Cattedrale di San Lorenzo)
Originally built in the 5th century and rebuilt over time, this cathedral showcases centuries of architectural history. A peaceful stop right in the heart of the city.
Explore Underground Alba (Alba Pompeia)
See ancient Alba beneath the modern city. This guided tour (mostly in Italian) is available on Saturdays and Sundays by reservation only. Meet in Piazza Risorgimento 2, across from the Tourist Office.
Tel: +39 339 7349949.
Planning Your Visit to Alba
Whether you’re in town for a wine tasting, truffle hunting, or simply to enjoy the Italian countryside, Alba offers authentic culture, deep-rooted food traditions, and unforgettable flavors. Its blend of history, market culture, and fine dining makes it a highlight of any Piedmont itinerary.